Unreal Estate company logo

4-Month MVP Deadline > 3M Real-Time Offers

next.js
typescript
Homepage hero of Unreal Estate website
4mo

MVP to market

80+

MLS sources integrated

<1hr

Listing to live time

KEY OUTCOME

MVP launched in 4 months

With real-time property feeds from 80+ MLS sources across the US, positioning Unreal Estate ahead of competitors from day one.

COMPANY OVERVIEW
Unreal Estate company logo

Unreal Estate is a digital real estate marketplace offering a faster, more affordable way to buy and sell homes. Their innovative pricing model lets clients pay only for services they need, saving up to 50% on broker fees. They needed a technology partner to turn their vision into a scalable, high-performance platform.

  • Size: SME

  • Industry:

  • Location: USA

Homepage hero of Unreal Estate website

Turning a Real Estate Vision into a Scalable Platform

Unreal Estate came to us with ambitious goals: build a marketplace that could handle millions of property listings, integrate real-time data from dozens of MLS sources, and get to market fast. They had a partially developed codebase from a previous team — but needed partners who could audit, architect, and deliver a production-ready platform.

Pain Points

The initial codebase was incomplete and inconsistent, requiring a full audit before development could proceed. Tight deadlines and cross-timezone collaboration added complexity. The platform needed to handle millions of listings and terabytes of images while maintaining performance. Previous development efforts had created technical debt that threatened long-term scalability.

Challenge

Unreal Estate needed more than developers — they needed strategic partners who could assess the existing code, design a scalable architecture, and execute against aggressive timelines. The platform had to integrate with 80+ MLS sources across the US, process massive data volumes, and deliver near real-time property listings. All while establishing the foundation for long-term growth.

Solution

We started with a comprehensive audit and strategic workshops, then executed a full platform build:

- Discovery: Conducted backend and frontend audits to assess code quality, identify risks, and recommend the right tech stack. Ran workshops with our Solution Architect and Head of Delivery to align roadmap and delivery strategy.
- Architecture: Designed a cloud-native infrastructure on Azure using CosmosDB, Blob Storage, and Durable Functions to handle millions of listings and terabytes of images at scale.
- Integration: Built a powerful API system integrating 80+ MLS sources, delivering hourly property updates for a near real-time experience.
- Infrastructure: Set up three distinct environments with structured testing, CI/CD pipelines for zero-downtime deployments, and performance monitoring from day one.
- Application: Developed the marketplace frontend with Next.js and TypeScript, optimized for performance and SEO.

Engagement model: Dedicated team, 2-year partnership, working as an extension of Unreal Estate's product organization across time zones.

Outcome

MVP launched in 4 months — validating the product early and entering the market faster than planned. The platform now processes real-time property feeds from 80+ MLS sources, with listings going live in under an hour. The clean, refactored codebase and scalable Azure architecture provide the foundation for continued growth. Unreal Estate can now focus on what matters: growing the marketplace and closing more deals.

The biggest compliment I can give Blazity is they think like owners, they deeply care about their products that they work on. They want their partners to succeed both in business and in technology.

Justin Tennenbaum
Head of Product, Unreal Estate
LET'S TALK

Ready to build something real?

We'll respond within 24 hours with next steps.

“We are very happy with the outcomes and look forward to continuing to work with them on larger initiatives.”

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